In the highly competitive space of online casinos, very few features attract the attention of players like the allure of progressive jackpots. The constantly growing prize pots make for a very exciting player engagement tool but also promise life-changing amounts to the lucky winners.

In this post we will delve deep into the mechanics of progressive jackpots, how they work, and why they are very important to have in the arsenal of any online casino operator.

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What Is a Progressive Jackpot?

A progressive jackpot is a prize pool that is continuously increasing as players are placing bets on a specific game or a portfolio of selected games.

Unlike fixed pool jackpots, with progressive jackpots the prize pool is ever-changing and constantly growing until someone hits the winning combination and wins the whole prize pool.

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Types of Progressive Jackpots

Understanding the different types of progressive jackpots can help operators tailor their offerings.

Below are some of the different types of progressive jackpots that an online casino operator can set up using JackpotX:

• Game Progressive Jackpots: These jackpots are tied to one single game and the pool only grows from bets placed by players on this specific game. These are usually used in combination with a game provider to promote a game.
• Local Progressive Jackpots: These are jackpots that run locally on an online casino operator brand, i.e., they are ring-fenced to one brand and only the players on that brand will contribute to that jackpot. This jackpot can be on one game or on multiple games to make the pool grow faster.
• Networked Progressive Jackpots: These jackpots can be running across a network of brands, e.g., an operator might have multiple brands and will set up a jackpot that runs across all these brands. The beauty of these jackpots is that the operator achieves shared liquidity and the promise of bigger jackpot prize pools. Another type of network progressive jackpot could be a jackpot running across several operator groups. The benefit of these is that the amounts usually end up being life-altering.

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How Progressive Jackpots Work

Progressive jackpots have several key components that combined together create this highly effective engagement mechanic:

• Minimum Start Amounts: This is an amount that is configured to ensure that whenever a jackpot starts or re-starts, it will always start (be seeded) at the minimum start amount pre-defined.
• Minimum Drop Amounts: This is an amount configured to specify that the jackpot cannot drop before at least the minimum drop amount is reached.
• Maximum Drop Amounts: This is an amount configured to specify that the jackpot has to drop before the maximum drop amount is reached.
• Contribution Rates: These are variables that can be changed in real time and specify how much of the player bet will contribute to the jackpot and in what proportion in the case of a multi-tiered campaign.
• Seeding Amounts: This is another mechanic used to collect funds from the player bets to make sure that the next jackpot to start has already funds to start at the minimum starting amount pre-defined. This is usually a percentage of the contribution rate for that jackpot.
• Random Number Generator (RNG): This is the whole brains of the operation which ensures fairness and that the jackpot is totally random, anyone can win the jackpot.
• Reset Mechanism: These are the rules that define what happens when a jackpot drops, should it repeat and restart itself?

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Benefits for Operators

Implementing progressive jackpots offers several advantages for online casino operators:

• Increased Player Engagement: The growing jackpot creates a compelling reason for players to continue playing, enhancing session times and overall engagement.
• Enhanced Marketing Opportunities: Progressive jackpots can be promoted through various channels, attracting new players and retaining existing ones.

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Implementing Progressive Jackpots with SharedLuck

At SharedLuck, we specialize in providing flexible and scalable jackpot solutions tailored to your operational needs.
Our platform allows for seamless integration of progressive jackpots, offering:

• Customizable Configurations: Define your own seed amounts, contribution rates, and winning conditions to align with your brand strategy.
• Real-Time Analytics: Monitor jackpot growth and player engagement in real time, enabling data-driven decisions.
• Networked Jackpots: Benefit from shared liquidity by launching your jackpot campaigns across multiple brands effortlessly.

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Conclusion

Progressive jackpots are more than just a game feature, they’re a strategic engagement engine. When implemented effectively, they can significantly enhance both player engagement and operator revenue. By understanding their mechanics and benefits, and by leveraging tools like SharedLuck, you can build campaigns that scale, convert, and retain, all while delivering a thrilling gaming experience.

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Want to integrate progressive jackpots into your platform? Reach out to the team at SharedLuck and discover how we’re helping operators win, one jackpot at a time.